My Services
Copywriting & Editing
Do you need to sound professional without sounding like a robot? I can help. My writing portfolio includes a diverse blend of business-to-consumer and business-to-business content including blogs, social media posts, landing page copy, ad copy and even a 304-page book about weight management. At the risk of sounding too much like a cover letter (does anyone actually read those?), I’m a problem-solver, an active listener and I love celebrating my clients’ wins both big and small. Here are samples of some of my latest work:
Business-to-Business Samples
4 Examples of Retrofitting Construction Projects with TJK Design-Build
Highlighting the Essential Benefits of Design-Build with TJK’s Executive Vice President
It’s Time to Work on Your Business’ Fitness: Power Your Potential with Sales Coaching!
SMITH Company is 3 and We're Ready to Celebrate
B2C & Other Samples
Creating a Better Way – The Gilda’s Club Madison Early Founders’ Story
Gilda’s Club Madison Founders’ Stories: Efrat
10 Fresh Ideas for Farmers Market Favorites
Hazy Pale Ale Recipe with Crooked Lamp Post Brewery (I edited, optimized for SEO and published this brew blog, but I’m not the original author 🙂)
Content Creation & Strategy
Most businesses are aware that having a sound social media strategy is valuable for building brand awareness and driving leads. But what if you’re a small or medium-sized business without the luxury of a full marketing team? Or what if you don’t have the time or bandwidth to effectively leverage the platforms that are best for you? That’s where I come in. I’ll never forget begging my first boss to let me start a company Facebook page in 2007 (she agreed!) and I’ve been navigating the ups, downs, nuances and constant changes to social media ever since. I’ve created and optimized content for LinkedIn, Instagram, Pinterest and more. I’ve also planned and written copy for various email marketing campaigns, including this bimonthly wellness e-newsletter that had an average 43% open rate.
Ghostwriting
Need someone to listen, brainstorm ideas with and organize your thoughts for engaging LinkedIn posts or your newsletter or blog? I can help. It’s tough to stay on top of LinkedIn’s changes or optimize your latest blog title on top of running your business and managing daily demands. Let’s work together and make your content shine.